Twilight: New Moon

Media Language: What techniques does this trailer use to persuade an audience to see the film?

The techniques used in this trailer to persuade the audience to see the film is the dramatic music used throughout the trailer as this attracts the audience’s attention as the classical music used interacts well with certain scenes in the trailer such as when Edward is fighting against voltorie which are represented as the highest and most strongest vampires, due to the trailer stating that they can kill Edward and Bella etc.  Another technique used to attract and persuade the audience to watch the film is the love between three main characters which are Edward (Vampire), Jacob (Wolf) and finally Bella the attracted human female due to Jacob fighting to win Bella over from Edward due to Edward leaving Bella which means that the audience will want to know firstly whether Jacob will win Bella over or not and secondly would Edward come back to save Bella from Jacob, so the trailer has a cliff-hanger and leaves a question to the audience due to not knowing what will happen between Edward, Bella and Jacob. Another technique used is the various amount of camera angles used such as when focusing just on the characters facial expressions this informs the audience about how each character is feeling, which attracts to the audience well as they will then be able to feel how each character is feeling in order to understand the film more clearer. Also there is non-diegetic used at the beginning of the trailer, in order to inform the audience about the film and also about the characters in order for the audience not to be confused about the trailer, this is a good technique to use as by the audience understanding the trailer more means that they are more likely to watch the actual film production.

Representation: How is gender represented in the trailer?

Gender is represented in the trailer as there are three main characters 2 dominant characters which are the male characters Edward and Jacob and the alternative character which is the female character Bella. The gender is represented in two different ways as the humans such as Bella is the alternative character due to not having more power and control than the vampires and wolfs such as Edward and Jacob which means Bella is most likely to listen to one of the two dominant characters and in this case she mainly listens to Edward due to the love she has for him on the other hand she has different feelings towards Jacob.  This informs the audience about who Bella is going for and the situation between these three main protagonists. Gender is also represented in the trailer in another way due to there being females in the voltorie which means that the non human beings have more power, strength and respect.  Also when there are violent scenes in the trailer you are able to firstly notice that the dominant males are much taller than Bella and the humans as well as both having big muscular bodies which represent to the audience that they have power and strength.   You are also able to notice in the trailer that whenever Edward is speaking to the higher class vampires she is always behind Edward which confirms to the audience that she listens and sticks by Edward due to always being safe around him, which shows that Bella is a normal human female always looking up to the male dominants.

Audience: What target audience would be attracted to this film?

The target audience that would be attracted to this film would be starting from teenagers at the age of 15 to 30 year olds, and would be for both males and females due to the film being a romantic film as well as being a violent film due to having fighting scenes involved which means that males will then get attracted to the film due to this.  But more females will be more attracted to this film than males due to being a more romantic film instead of various amount of fighting scenes.  Also it will attract to females more due to being able to see two muscular dominants fighting over one girl and her love which is Bella which means that the female audience will get attracted to the handsome muscular males in the film due to being able to see their body in specific scenes. If relating this film to a specific social class I would say it will be mainly students and working class people from the classes of B to E as teachers may also be attracted to the film due to reading books as this may mean that they will want to watch the film as well as reading the book etc.

Institutions: What Hollywood values can you identify in this trailer?

The Hollywood values which I can identify in this trailer would be firstly the vehicles used in the film such as yellow Porsche cars and 4x4 Volvo cars which are very expensive cars this shows that the producers have vast amount of money to be used.  Secondly the locations used in the film are set in different countries which means that money was then used for transportation as well as hiring out specific areas in order to create the film. Also by having popular celebrities and actors in the film shows that it is an Hollywood movie as these characters only film Hollywood movies as they are high budget films instead of Bollywood and low budget films as certain characters will then not get a lot of money for their performance in their film instead of in an Hollywood movie. Finally by the location already being set in America shows that the film is an Hollywood movie.