How does the advert glamorise violence?
The advert considers violence as the sounds used in the advert are of people screaming and also blood which is dripping to the floor, that could represent torture and abuse etc. Also 50 cent says 'I have got shot 9 times' this also represents violence and also his facial expression links well to what he said due to him looking very serious and angry, looking like he wants to get revenge. Also the location seems poor which relates to violence as in poor areas more crimes are normally committed.
Why would a global company like Reebok produce an advert which glamorises violence?
Reebok may produce an advert like this in order to relate it to their own products such as saying to the audience that it is a good material, the trainers or clothes will last longer etc. As 50 cent is saying i got shot 9 times but he is still alive and it could be related to Reebok saying that the clothes or trainers could get damaged but you will always be able to wear it etc.
Who is the target audience and how do you think they would be affected by the ideology presented by the advert?
I would say this is related to teenagers due to liking the same music as 50 cent and also the same brand as 50cent which is Reebok. They may be affected by the advert as they may think that by wearing Reebok crime may happen, so this may change the views of the audience and they may not purchase Reebok items due to this.
Was the advert banned by the ASA? Should it have been banned?
I personally think it should be banned due to not relating specifically to the product instead of a celebrity such as 50 cent, as in order to purchase a product the audience must be able to see what it is different angles of the product in order to attract the audience to purchase Reebok items.
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