http://www.youtube.com/watch?v=Vb8xuRATTIo&feature=player_embedded
lynk produced this advert, persuading the audience to buy their deodorant due to get vast amount of attractive women following you. Which means the man in the advert is the dominant one due to get all the attractive women following him. It represent dominant representation due to the main being in control and also being a leader. It also shows dominant representation as he is in the front which could relate to being the 'top man' and the women are all behind him which shows they are not that important etc.
The women are represented as being high classed working people due to wearing suits, smart outfits glasses etc, which could refer as being intelligent, in control etc. But then as soon as the male sprays the lynk deodrant on him the tables change as he is the one in control and the women become more sexier as they are trying to attract the males attention. So the advert is trying to say that women try to change but may be all the same. The target audience for this advert is 16 - 35 year old males due to having attractive women in there which attracts vast amount of males. It attracts well with them as they will want the same such as women following them so now they may purchase lynks in order to see if it works for them etc.
Nike - women break dance
http://www.youtube.com/watch?v=QT9JKzioz8w&feature=related
In this advert it is advertising nike products but the twist is that the women is the center of the attention and not in a sexual way but in a sporting way, due to doing break dancing. It is trying to show that women are just as good as males when coming to dancing as she does several number of moves which not even males are doing so this advert could also be showing that women could be better than men in some cases such as by dancing etc. In the advert there is one female and a sound system, she is trying to compete against it by doing as many moves as possible to suit the music.
The female in the advert looks very focused and angry due to putting everything into her dancing moves. In order to show that women are not only seen in a sexual way, is by the female sweating in the advert this shows that females are just like men and can do anything just like men can. The advert also shows that the female is strong physically and mentally due to competing against the music, as she is doing very difficult moves and is holding her body with just one hand this shows that women are strong just as well as men are. This advert is targeted to women from the age of 18- 30 and could be for people who enjoy dancing due to the female in the advert wearing sporting clothing which is suitable for her to break dance in.
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